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                                      [新手尝试] Consumer Purchasing Behavior Analysis on Impulse Buying [推广?#34218;±]

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                                      吴彦祖初恋 发表于 2019-3-13 15:55:06 |只看作者 |倒序
                                      TITLE:Consumer Purchasing Behavior Analysis on Impulse Buying
                                      AUTHOR:I.G.A Prita Dewi Maharani (1) Gede Sri Darma (2)
                                      ABSTRACT
                                      Retail business actors are required to be able to keep up with the times that aim to
                                      innovate in the field of product availability, know customer needs, services provided and also
                                      see the behavior of current consumers. Currently there are many modern shopping places in
                                      the urban community, namely lisfestyle center. In accordance with the formulation of the
                                      problem proposed, the purpose of this research is to find out Hedonic Shopping Motivation,
                                      Visual Merchandising, positive emotion, price discount affect Impulse Buying at Mall Bali
                                      Galeria.


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                                      ABSTRACT Retail business actors are required to be able to keep up with the times that aim to innova ...

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